Experts agree: The turbulence triggered by the economic shock of 2008
constitutes the new normal. Unfortunately, too many managers have become
paralyzed by it, capable only of slashing costs indiscriminately.
Though examining spending during recessions makes sense, the smartest
executives do much more. As Scott Anthony reveals in The Silver Lining,
these leaders continue innovating--by stopping ineffective initiatives,
changing key business processes, and starting more productive behaviors.
Result? Their companies emerge from downturns stronger than ever.
Providing a wealth of ideas, tools, and examples from diverse
industries, Anthony explains how to safeguard your company's
profitability during even the toughest recessions. You'll discover how
to:
-Prune your innovation and business portfolio to liberate resources for
more promising initiatives
- Adopt a radical new market-segmentation scheme that helps you
re-feature your offerings to reduce costs while delivering new value to
customers
- Reinvent your innovation process to drive fresh growth
- Mitigate innovation risks by conducting strategic experiments and
forging alliances with customers and other external entities
- Appeal to increasingly value-conscious customers to fend off low-cost
attackers
In today's brutal economic climate, executives must pare costs to the
bone while planting and nurturing seeds for tomorrow's growth. The
Silver Lining explains how to master this seemingly impossible
challenge.
