Robert L Goldman

(Author)

Sign Wars: The Cluttered Landscape of AdvertisingPaperback, 21 May 1996

Sign Wars: The Cluttered Landscape of Advertising
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Part of Series
Critical Perspectives
Part of Series
Critical Perspectives (Guilford)
Part of Series
Critical Perspectives (Paperback)
Print Length
323 pages
Language
English
Publisher
Guilford Publications
Date Published
21 May 1996
ISBN-10
1572300345
ISBN-13
9781572300347

Description

Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting sign wars are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity.
Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.

Product Details

Authors:
Robert L GoldmanStephen Papson
Book Format:
Paperback
Country of Origin:
US
Date Published:
21 May 1996
Dimensions:
23.32 x 19.08 x 1.68 cm
ISBN-10:
1572300345
ISBN-13:
9781572300347
Language:
English
Pages:
323
Weight:
580.6 gm

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