You may not realize it but simple, irrelevant factors can have profound
consequences on your decisions and behavior, often diverting you from
your original plans and desires. Sidetracked will help you identify
and avoid these influences so the decisions you make do stick--and you
finally reach your intended goals.
Psychologist and Harvard Business School professor Francesca Gino has
long studied the factors at play when judgment and decision making
collide with the results of our choices in real life. In this book she
explores inconsistent decisions played out in a wide range of
circumstances--from our roles as consumers and employees (what we buy,
how we manage others) to the choices that we make more broadly as human
beings (who we date, how we deal with friendships). From Gino's
research, we see when a mismatch is most likely to occur between what we
want and what we end up doing. What factors are likely to sway our
decisions in directions we did not initially consider? And what can we
do to correct for the subtle influences that derail our decisions? The
answers to these and similar questions will help you negotiate similar
factors when faced with them in the real world.
For fans of Dan Ariely and Daniel Kahneman, this book will help you
better understand the nuances of your decisions and how they get
derailed--so you have more control over keeping them on track.
