From the Reum brothers--former Goldman Sachs investment bankers,
successful operators, and investors--comes Shortcut Your Startup, a
practical playbook for both aspiring and seasoned entrepreneurs, filled
with unconventional yet accessible advice for maximizing your business
venture.Courtney and Carter Reum have years of experience in the field,
from investing in over 130 companies, including Lyft, Pinterest, Warby
Parker, and ClassPass, to driving the success of their own liquor brand,
VEEV Spirits. The Reum brothers have learned from every triumph and
tribulation, and over the years have developed an effective and
easy-to-understand guide to help entrepreneurs through the startup
journey from inception to sale. Complete with personal anecdotes and
real-life advice from the business playing field, Shortcut Your Startup
outlines Courtney and Carter's ten key "Startup Switchups" that flip
traditional advice on its head: - Get into the Trenches - Know if You're
a Speedboat or a Sailboat - Obsessively Take Advantage of Your Unfair
Advantages - Do What You Do Best, and Outsource the Rest - Build in
Flexibility and a Diversified Focus - Think Milestones, Not Time - Nail
It Before You Scale It - 1 Percent Better Is 1000 Percent Better - Gain
Buy-in with Heart-Based Momentum - Success Doesn't Equate to a
Successful Exit Whether you're a veteran entrepreneur looking for new
ways to boost performance and reinvent your brand, or an aspiring
entrepreneur ready to take a leap of faith, Shortcut Your Startup is
essential reading to speed up your success!
