From the Reum brothers--former Goldman Sachs investment bankers,
successful operators, and investors--comes Shortcut Your Startup, a
practical playbook for both aspiring and seasoned entrepreneurs, filled
with unconventional yet accessible advice for maximizing your business
venture.
Courtney and Carter Reum have years of experience in the field, from
investing in over 130 companies, including Lyft, Pinterest, Warby
Parker, and ClassPass, to driving the success of their own liquor brand,
VEEV Spirits. The Reum brothers have learned from every triumph and
tribulation, and over the years have developed an effective and
easy-to-understand guide to help entrepreneurs through the startup
journey from inception to sale. Complete with personal anecdotes and
real-life advice from the business playing field, Shortcut Your
Startup outlines Courtney and Carter's ten key "Startup Switchups" that
flip traditional advice on its head:
- Get into the Trenches
- Know if You're a Speedboat or a Sailboat
- Obsessively Take Advantage of Your Unfair Advantages
- Do What You Do Best, and Outsource the Rest
- Build in Flexibility and a Diversified Focus
- Think Milestones, Not Time
- Nail It Before You Scale It
- 1 Percent Better Is 1000 Percent Better
- Gain Buy-in with Heart-Based Momentum
- Success Doesn't Equate to a Successful Exit
Whether you're a veteran entrepreneur looking for new ways to boost
performance and reinvent your brand, or an aspiring entrepreneur ready
to take a leap of faith, Shortcut Your Startup is essential reading to
speed up your success!
