NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BUSINESS BESTSELLER
USA TODAY MONEY BESTSELLER
"Tough times make or break people. My friend Gary teaches you how to
make the tragic into magic. Read & reap from this great book."
--Mark Victor Hansen, Co-creator, #1 New York Times best selling
series Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code, The One Minute Millionaire,
and Cash in a Flash. Author, Richest Kids in America
"Real estate buyers and sellers have to SHIFT their mindset to new and
more creative strategies in this challenging real estate market. This
book shows them excellent ways to survive and thrive."
--Robert Allen, author of the New York Times bestsellers Nothing
Down, Creating Wealth, Multiple Streams of Income and The One Minute
Millionaire.
"Change happens. It's natural. It's ever present. It's reoccurring. So
when markets shift you need to as well. No one explains this better in
the real estate industry than my good friend Gary Keller and his team of
talented co-authors. Their latest book, SHIFT, is perfect for all real
estate professionals. It captures the very essence of a shifting housing
market and what Realtors need to do to thrive therein. SHIFT will help
you alter your focus and your actions to ensure that you get your head
back in the game and increase your market share, irrespective of strong
or weak market conditions. It's a great book - read it today."
--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009
"Need help weathering the storm in today's real estate market? If so,
reach for Gary Keller's new book, Shift-- it's the lifesaver you need
today to thrive tomorrow. Shift is rich in easy-to-understand
strategies, charts, and illustrations that show you exactly what you
need to do to thrive in today's very challenging and 'shifted' real
estate market."
--Bernice Ross, Inman News
The Millionaire Real Estate Series
More than 1,000,000 copies sold!
SHIFTS happen...
Markets shift, and you can too. Sometimes you'll shift in response to a
falling market, and other times you'll shift to take your business to
the next level. Both can transform your business and your life. You can
change your thinking, your focus, your actions, and, ultimately, your
results to get back in the game and ahead of the competition. The
tactics that jump-start your business in tough times will power it
forward in good times. No matter the market-shift!
SHIFT explores twelve proven strategies for achieving success in any
real estate market, including
- Master the Market of the Moment: Short Sales, Foreclosures, and REOs
- Create Urgency: Overcoming Buyer Reluctance
- Re-Margin Your Business: Expense Management
- Find the Motivated: Lead Generation
- Expand the Options: Creative Financing
