Shazam made his debut in Whiz Comics in 1940, and outsold his biggest
competitor, Superman, by 14 million copies a month. It wasn't long
before a variety of merchandise was licensed--secret decoders,
figurines, buttons, paper rockets, tin toys, puzzles, costumes--and a
fan club was created to keep up with the demand. These collectibles now
sell for outrageous prices on eBay and in comic book stores and
conventions. Seventy years later, an unprecedented assortment of these
artifacts are gathered together by award-winning writer/designer Chip
Kidd and photographer Geo Spear. Join Kidd, Spear, and the World's
Mightiest Mortal in this first, fully authorized celebration of
ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic
that was Shazam!