Bridging two «camps» in the field of international public opinion -
nation branding and public diplomacy - Shaping International Public
Opinion presents a first-of-its-kind cohesive framework with which
readers can better research, teach, practice, and understand the field.


Bridging two «camps» in the field of international public opinion -
nation branding and public diplomacy - *Shaping International Public
Opinion* presents a first-of-its-kind cohesive framework with which
readers can better research, teach, practice, and understand the field.


Shaping International Public Opinion: A Model for Nation Branding and Public DiplomacyPaperback, 21 November 2016

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