J Wang

(Author)

Shaping China's Global Imagination: Branding Nations at the World Expo (2013)Hardcover - 2013, 18 December 2013

Shaping China's Global Imagination: Branding Nations at the World Expo (2013)
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Part of Series
Palgrave MacMillan Global Public Diplomacy
Part of Series
Palgrave MacMillan Series in Global Public Diplomacy
Print Length
228 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
18 Dec 2013
ISBN-10
1137361719
ISBN-13
9781137361714

Description

This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative ana

Product Details

Author:
J Wang
Book Edition:
2013
Book Format:
Hardcover
Country of Origin:
US
Date Published:
18 December 2013
Dimensions:
21.59 x 14.48 x 1.52 cm
Genre:
Asian - Chinese
ISBN-10:
1137361719
ISBN-13:
9781137361714
Language:
English
Location:
New York
Pages:
228
Weight:
362.87 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.