A book dedicated entirely to geometric shapes, widely used by graphic
designers and applied to all fields of communication.
Basic geometric shapes and their various combinations are hugely popular
in graphic design. The creative possibilities they offer are limitless,
and viewers continuously interpret them consciously and unconsciously.
In this book, now in paperback, you will find many examples of why
geometry is still very much relevant in today's graphic design industry
and how it is a crucial part of our visual language. Beyond their colour
and size, forms and shapes determine the character and the mood of a
layout, without us even realising it. They provide order and harmony in
a world of imperfection and chaos. Designers know this and have been
using geometric shapes as a tool for communication and visual impact
since the very beginning of the profession. The broad range of case
studies featured in this book demonstrates how familiar shapes can be
transformed and used to convey new concepts and trends in design.