Shakespeare in mass media - particularly film, video, and television -
is arguably the hottest, fastest growing research agenda in Shakespeare
studies. Shakespeare after Mass Media provides students and scholars
with the most comprehensive resource available on the market for
studying the pop cultural afterlife of The Bard. From marketing to
electronic Shakespeare, comics to romance novels, Star Trek to Branagh,
radio and popular music to Bartlett's Quotations, the volume explores
the contemporary cultural significance of Shakespeare in an
unprecedently broad array of mass media contexts. With theoretical
sophistication and accessible writing, it will be the ideal text for
courses on Shakespeare and mass media.