The bestselling business book from award-winning restauranteur Danny
Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack
Seventy-five percent of all new restaurant ventures fail, and of those
that do stick around, only a few become icons. Danny Meyer started Union
Square Cafe when he was 27, with a good idea and hopeful investors. He
is now the co-owner of a restaurant empire. How did he do it? How did he
beat the odds in one of the toughest trades around? In this landmark
book, Danny shares the lessons he learned developing the dynamic
philosophy he calls Enlightened Hospitality. The tenets of that
philosophy, which emphasize strong in-house relationships as well as
customer satisfaction, are applicable to anyone who works in any
business. Whether you are a manager, an executive, or a waiter, Danny's
story and philosophy will help you become more effective and productive,
while deepening your understanding and appreciation of a job well done.
Setting the Table is landmark a motivational work from one of our
era's most gifted and insightful business leaders.
