Service quality is at the forefront of how the leisure, events, tourism
and sport (LETS) sectors operate. An important consideration for any
business, and therefore any student of the subject, this new edition of
a successful textbook addresses the key points and principles of
managing service quality across the industry sector. Fully updated and
enhanced, it:
* Covers areas such as the experience economy, capacity management and
service culture, as well as methods for measuring quality and
satisfaction.
* Includes numerous case studies to help students apply classroom-based
theory to practice.
* Is packed with student-friendly pedagogy and full color illustrations
throughout to enhance the learning experience.
Considering the underpinning theory of service quality, this book
informs the reader of the practical application of service quality
management tools and techniques in an industry with distinctive features
and challenges. An invaluable read for students within the LETS sectors,
it also provides a useful refresher for practitioners working in the
industry.