J Teboul

(Author)

Service Is Front Stage: Positioning Services for Value Advantage (2006)Paperback - 2006, 27 August 2016

Service Is Front Stage: Positioning Services for Value Advantage (2006)
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Part of Series
INSEAD Business Press
Print Length
172 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
27 Aug 2016
ISBN-10
1349282499
ISBN-13
9781349282494

Description

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Product Details

Author:
J Teboul
Book Edition:
2006
Book Format:
Paperback
Country of Origin:
NL
Date Published:
27 August 2016
Dimensions:
22.86 x 15.24 x 0.97 cm
ISBN-10:
1349282499
ISBN-13:
9781349282494
Language:
English
Location:
London
Pages:
172
Weight:
244.94 gm

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