Search has changed. Search marketing now works differently.
Semantic search is disrupting many of the practices associated with
traditional search engine optimization techniques. David Amerland takes
the complex subject of semantic search optimization and reduces it into
twenty manageable steps anyone can apply. Using some of the most
advanced semantic SEO techniques, in plain English, he shows you how you
can:
- Make quick SEO gains for your website
- Take your search marketing to the next level
- Use search in your branding efforts
- Define the uniqueness of your business
- Create trust and authenticity on the web
- Make use of current promotional techniques
- Integrate video and images in search marketing
- Shape your digital identity
- Form clear brand values
- Future-proof your SEO Start using semantic search techniques from the
very first moment.
Designed for the busy webmaster, business leader and entrepreneur, each
chapter can be read alone, or in sequence. A comprehensive list of 200
questions, presented at the end of each chapter in tranches of ten
allows you to reshape the entire way you approach digital marketing and
search, irrespective of the size of your business or the budget
available. Immensely practical, easy to read with each chapter standing
alone this is the down to Earth aid to semantic search that you have
been looking for.
