Through an examination of election campaign propaganda and various
public relations campaigns, reflecting new electioneering techniques
borrowed from the United States, this work explores how conservative
political and economic groups sought to construct and sell a political
meaning of the Social Market Economy and the Economic Miracle in West
Germany during the 1950s.The political meaning of economics contributed
to conservative electoral success, constructed a new belief in the free
market economy within West German society, and provided legitimacy and
political stability for the new Federal Republic of Germany.