Tough Times can be brought on by any number of factors: a down economy,
Mother Nature, shifts in customers' needs, national tragedy--the list
goes on and on. These types of changes can be extremely disruptive, even
paralyzing, when we're not prepared for them. While many see no other
option than to "sit tight" and "ride things out" when crisis strikes,
true career professionals in selling understand that the only way to
deal with adversity is to meet it head-on. That's why a positive
attitude and a proactive approach to problem-solving are two of the most
essential ingredients for success in selling--and why those who embrace
them not only to survive but thrive, even in the most difficult of
circumstances.
Now, in his latest book, Selling in Tough Times, world-renowned
selling expert Tom Hopkins puts his real-world, in-the-trenches
experience to work and shares his plan to reverse the momentum of tough
times--and even capitalize on them. With exercises to help you discover
previously overlooked opportunities and eliminate waste, along with
out-of-the-box methods for recruiting new customers and key tips on how
to solidify your existing business, Hopkins gives you powerful ways to
spur sales now and for years to come. Learn how to:
Mine your client list to generate new leads
Keep--and reward--your current customers so that they're loyal for life.
Reduce the sales resistance that plagues tough times with tactics that
overcome consumers' fears.
Woo clients from your competition with 12 new strategies specially
tailored for tough times.
Cycles will come and go, but the principles of great selling and those
who live by them stand firm. Find out how you can achieve your maximum
selling potential, whatever the business climate, in Selling in Tough
Times today.
