The post-World War II years in the United States were marked by the
business community's efforts to discredit New Deal liberalism and
undermine the power and legitimacy of organized labor. In Selling Free
Enterprise, Elizabeth Fones-Wolf describes how conservative business
leaders strove to reorient workers away from their loyalties to
organized labor and government, teaching that prosperity could be
achieved through reliance on individual initiative, increased
productivity, and the protection of personal liberty.
Based on research in a wide variety of business and labor sources, this
detailed account shows how business permeated every aspect of American
life, including factories, schools, churches, and community
institutions.