Here in a short, compact and concise format is the basics of how to
persuade more people more effectively, more ethically, and more often.
Ziglar draws from his fundamental selling experiences and shows that
while the fundamentals of selling may remain constant, sales people must
continue learning, living, and looking: learning from the past without
living there; living in the present by seizing each vital moment of
every single day; and looking to the future with hope, optimism, and
education. His tips will not only keep your clients happy and add to
your income, but will also teach you ideas and principles that will,
most importantly, add to the quality of your life. Content drawn from
Ziglar on Selling.