Forget everything you learned about selling.
Persuasion is not a sales skill--it's a blunt instrument of last resort
that sellers use when they don't know how to influence the choices their
buyers make. It's the weapon of choice for mindless, uninspired sellers:
the sales zombies who have stopped learning and stopped improving.
Wouldn't you rather learn how to master the art of selling in, by
listening to what your buyers really want?
In Sell without Selling Out, global sales guru, top podcaster, and
entrepreneur Andy Paul shows you how to take charge of your own career
without selling out to outdated, ineffective sales methods. He reveals
the four Sell In pillars that are the indispensable instruments of
selling: Connection, Curiosity, Understanding, Generosity. Everything
else is mostly a combination of product features, technical
specifications and pricing, which your buyers can get from the Internet.
What they seek (and deserve) can only come from you: the human seller.
If you've been told you need to be more "salesy" to get ahead in your
career, you need this book.
#DeathToSalesy