Business model innovation is the key to unlocking transformational
growth--but few executives know how to apply it to their businesses. In
Seizing the White Space, Mark Johnson gives them the playbook.
Leaving the rhetoric to others, Johnson lays out an eminently practical
framework that identifies the four fundamental building blocks that make
business models work. In a series of in-depth case studies, he goes on
to vividly illustrate how companies are using innovative business models
to seize their white space and achieve transformational growth by
fulfilling unmet customer needs in their current markets; serving
entirely new customers and creating new markets; and responding to
tectonic shifts in market demand, government policy, and technologies
that affect entire industries.
He then lays out a structured process for designing a new model and
developing it into a profitable and thriving enterprise, while
investigating the vexing and sometimes paradoxical managerial challenges
that have commonly thwarted so many companies in their unguided forays
into the unknown.
Business model innovators have reshaped entire sectors--including
retail, aviation, and media--and redistributed billions of dollars of
value. With road-tested frameworks, analytics, and diagnostics, this
book gives executives everything they need to reshape their businesses
and achieve transformative growth.
