J Schreck

(Author)

Security and Privacy in User Modeling (Softcover Reprint of the Original 1st 2003)Paperback - Softcover Reprint of the Original 1st 2003, 22 September 2011

Security and Privacy in User Modeling (Softcover Reprint of the Original 1st 2003)
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Part of Series
Human-Computer Interaction
Part of Series
Human Computer Interaction
Print Length
210 pages
Language
English
Publisher
Springer
Date Published
22 Sep 2011
ISBN-10
9048162238
ISBN-13
9789048162239

Description

User-adaptive (or "personalized") systems take individual character- istics of their current users into account and adapt their behavior ac- cordingly. Several empirical studies demonstrate their benefits in areas like education and training, online help for complex software, dynamic information delivery, provision of computer access to people with dis- abilities, and to some extent information retrieval. Recently, personal- ized systems have also started to appear on the World Wide Web where they are primarily used for customer relationship management. The aim hereby is to provide value to customers by serving them as individuals and by offering them a unique personal relationship with the business. Studies show that web visitors indeed spend considerably more time at personalized than at regular portals and view considerably more web pages. Personalized sites in general also draw more visitors and turn more visitors into buyers. Personalization therefore would look like a win-win technology for both consumers and online businesses. However, it has a major down- side: in order to be able to exhibit personalized behavior, user-adaptive systems have to collect considerable amounts of personal data and "lay them in stock" for possible future usage. Moreover, the collection of information about the user is often performed in a relatively inconspic- uous manner (such as by monitoring users' web navigation behavior), in order not to distract users from their tasks.

Product Details

Author:
J Schreck
Book Edition:
Softcover Reprint of the Original 1st 2003
Book Format:
Paperback
Country of Origin:
NL
Date Published:
22 September 2011
Dimensions:
24.41 x 16.99 x 1.27 cm
ISBN-10:
9048162238
ISBN-13:
9789048162239
Language:
English
Location:
Dordrecht
Pages:
210
Publisher:
Weight:
381.02 gm

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