""Secrets of Social Media Marketing"" is a handbook for marketers and
business owners to use in deciding how to employ the new social media
for online marketing. Social media has quickly moved from the periphery
of marketing into the forefront, but this is a new and quickly-evolving
field and there are few established formulas for success. Building on
the lessons set out in Gillin's acclaimed and oft-reviewed ""The New
Influencers: A Marketer's Guide to the New Social Media,"" this book
provides practical advice on strategy, tools, and tactics. It is a
hands-on manual that will educate marketers on how to extend their
brands, generate leads, and engage customer communities using online
tools.