Full of entertaining stories and real-life illustrations, this classic
book will give you the strategies you need to become proficient in the
art of effective persuasion, including how to project warmth and
integrity, increase productivity, overcome objections, and deal
respectfully with challenging prospects. This new edition includes fresh
opening and closing chapters as well as tips and examples throughout
that illustrate the relevance of these truths in the marketplace today.
Also includes a foreword written by Tom Ziglar.