Secret Formulas of the Wizard of Ads: Turning Paupers Into Princes and Lead Into GoldHardcover, 15 August 1999

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award -- on this time, the book, has nuts, bolts, and even more bite!

The Wizards's secret formulas will show:

• How to find a champion to sell your ideas
• Why targeting your market can be a big mistake
• Why bankers think backwards
• Why being out of style can be profitable
• How to write miraculous ads