Claude Hopkins

(Author)

Scientific AdvertisingPaperback, 20 June 2022

Scientific Advertising
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Print Length
96 pages
Language
English
Publisher
Sanage Publishing House
Date Published
20 Jun 2022
ISBN-10
9394112596
ISBN-13
9789394112599

Description

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ""must-read"" book. The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book. David Ogilvy wrote that ""Nobody should be allowed to have anything to do with advertising until he has read this book seven times and The book is widely considered the foundation of direct marketing.

Product Details

Author:
Claude Hopkins
Book Format:
Paperback
Country of Origin:
US
Date Published:
20 June 2022
Dimensions:
21.59 x 13.97 x 0.58 cm
ISBN-10:
9394112596
ISBN-13:
9789394112599
Language:
English
Pages:
96
Weight:
131.54 gm

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