Scenario Planning: The Link Between Future and Strategy (Softcover Reprint of the Original 1st 2003)Paperback - Softcover Reprint of the Original 1st 2003, 1 January 2003

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.