For over 45 years, McKinsey & Company's Gene Zelazny has been showing
McKinsey consultants and professionals around the world how to plan,
design, and deliver effective business presentations_and how to improve
and expand their repertoire of presentation skills.
Now in this revised and expanded edition of Say It With Presentations,
Mr. Zelazny brings together his years of valuable communication
experience to show managers_even those with little or no presentation
experience_how to prepare winning presentations using his proven
methodology and the full range of PowerPoint techniques.
Written in a clear, highly engaging style, this essential business tool
covers everything from defining the situation...to developing the right
mix of visual aids to interest your audience without overpowering them.
Say It With Presentations features a wealth of practical information on:
Selecting the best medium_traditional standup presentation, discussion
meeting, video conference, or virtual presentation
Designing your presentation_knowing what to put in and what to leave out
Determining your message_how to make it clear, direct, and appropriate
for the intended audience
Writing the presentation_crafting the most effective story line,
introduction, and ending
Making the most of visuals_including computer-driven onscreen
presentations with animation, scanned images, sound, video, and links
Creating charts, text visuals, and storyboards_to produce the most
attractive and convincing presentation
Projecting confidence, conviction, and enthusiasm_to hold audience
attention and generate interest in your ideas
Rehearsing the presentation_to search out imperfections and make the
event as compelling as possible
Setting up facilities and equipment_to ensure that everything is working
smoothly and geared for a first-rate presentation
Applying your delivery skills_putting together all the oral, video, and
audio effects and delivering them at the right pace
Getting used to answering questions_by preparing for and anticipating
post-presentation queries from the audience
Filled with scores of helpful illustrations, this wide-ranging
sourcebook also explains how to take humor seriously and incorporate it
into a presentation...and how to use the "Audience Bill of Rights" to
focus clearly on the needs of the audience.
Comprehensive and completely up to date, the new edition of Say It With
Presentations contains all the skills-building information, methods,
tips, and pointers that business professionals need to win over clients
and reap greater financial rewards.
