Master the skills you need as a Salesforce B2C Solution Architect to
design an optimized business-to-consumer (B2C) solution across the
Salesforce Customer 360 ecosystem, including B2C Commerce, Service
Cloud, and Marketing Cloud
Key Features:
-
Create a unified view of the customer across Salesforce products and
beyond
-
Avoid inefficiencies and costly rework caused by poor architectural
designs
-
Prepare for the B2C Solution Architect exam and Salesforce
certification with practical scenarios following Salesforce best
practices
Book Description:
A carefully designed Customer 360 solution spanning B2C Commerce,
Marketing Cloud, and Service Cloud provides the foundation for a single
view of the customer, unique insights, and transformational
capabilities. There is currently a huge demand in the marketplace for
professionals who understand how to leverage these components together.
Salesforce B2C Solution Architect's Handbook will help you understand
the integration options and products that help you deliver value for
organizations.
You'll start by developing a solid understanding of the capabilities of
each component in the Customer 360 ecosystem, their data models, and
governance. As you progress, you'll explore the role of a B2C solution
architect in planning critical requirements and implementation sequences
to avoid costly rework. The book will also guide you through the options
for integrating products with the Salesforce ecosystem and demonstrate
best practices for data modeling across Salesforce products and beyond.
Once you have the core knowledge required to be a successful solution
architect, you'll learn about tools, techniques, and certification
scenarios in preparation for the B2C Solution Architect exam.
By the end of this book, you'll have the skills to design scalable,
secure, and future-proof solutions supporting your customers' critical
business demands.
What You Will Learn:
-
Explore key Customer 360 products and their integration options
-
Choose the optimum integration architecture to unify data and
experiences
-
Architect a single view of the customer to support service, marketing,
and commerce
-
Plan for critical requirements, design decisions, and implementation
sequences to avoid sub-optimal solutions
-
Integrate Customer 360 solutions into a single-source-of-truth
solution such as a master data model
-
Support business needs that require functionality from more than one
component by orchestrating data and user flows
Who this book is for:
This book is for B2C commerce architects, application architects,
integration architects, and system architects familiar with one or more
products within the Customer 360 suite who want to master B2C solutions.
Enterprise architects, Salesforce architects, and CTO teams at
Salesforce customer organizations looking to benefit from a unified
solution will also find this book helpful. A general understanding of
data integration, APIs, and connected systems, along with knowledge of
the fundamentals of business-to-consumer (B2C) customer experiences is
necessary to get the most out of this book.
