The number one skill for any entrepreneur or business owner is the
ability to sell. Why? Because sales = income. Yet, many fail financially
not because they do not have great ideas or even good work ethic, but
typically because they don't know how to, refuse to, are afraid to, or
don't think it is important to know how to sell.
SalesDogs was written as the very first of the Rich Dad Poor Dad
"how-to" Advisory series to teach in a very fun and impactful way how to
overcome the fears, the myths and the obstacles to selling your
products, services or yourself. It then teaches a simple, time-proven
process of selling that will generate great income in most any business.
The reader will learn the five most important selling skills to master,
how to overcome any objection, manage a territory and much more.
The book quickly de-bunks the idea that you have to be an overly
aggressive "attack dog" to be successful. It uses the metaphor of "man's
best friend" to say that a great sales person is like a loyal,
persistent and lovable canine. It stipulates that there are five
different "breeds" or personalities of SalesDogs that can each make a
lot of money by playing to its strength. You will learn how to identify,
maximize and train to that strength and also how to teach others on your
team to do the same.
While the book is fun and engaging, it also dives deep into the personal
development issues that block a person's ability to generate income and
how to overcome them. The book is perfect for first time salespeople,
individuals who are uncomfortable with the notion of "selling," those
who need to train others to sell and those who want to simply get better
quicker.
