Rural Tourism and Enterprise: Management, Marketing and SustainabilityHardcover, 8 June 2017

Rural Tourism and Enterprise: Management, Marketing and Sustainability
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Part of Series
Cabi Tourism Texts
Part of Series
Tourism Studies
Print Length
304 pages
Language
English
Publisher
Cabi
Date Published
8 Jun 2017
ISBN-10
1780647492
ISBN-13
9781780647494

Description

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is intricate due to the assortment of different business opportunities, ranging from traditional agriculture to tourism enterprise and even high-tech business. This important textbook on the subject:

* Examines key issues affecting rural enterprise and tourism
* Explores the breadth of rural enterprise management and marketing across both developed and developing economies
* Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
* Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers

Including pedagogical features and full color throughout, this textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

Product Details

Book Format:
Hardcover
Country of Origin:
GB
Date Published:
8 June 2017
Dimensions:
24.89 x 19.05 x 2.29 cm
ISBN-10:
1780647492
ISBN-13:
9781780647494
Language:
English
Pages:
304
Publisher:
Cabi
Weight:
979.76 gm

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