Your essential guide to calculating return on investment.Build and
refine your measurement and evaluation skills through ROI Basics,
perfect for beginners challenged to implement a comprehensive evaluation
process as well as those taking a proactive approach to accountability.
Its five-level evaluation framework includes: - Level 1: Reaction and
Planned Action - Level 2: Learning - Level 3: Application and
Implementation - Level 4: Impact - Level 5: Return on Investment ROI
Basics provides a baseline exploration of ROI for the talent development
function and the steps to successful evaluation: evaluation planning,
data collection, data analysis, and results optimization.In this second
edition, experts Patti and Jack Phillips go deeper into aligning
programs to the business, detecting payoff needs, and identifying
specific business measures that need to improve. They explore how the
process applies beyond training to talent development and suggest how
new technologies can influence ROI adoption and implementation in your
organization. This updated book offers a review of two essential--and
often overlooked--steps in the ROI process: isolating program impact and
sustaining momentum.
