In 1867, less than three years after the Civil War left the city in
ruins, Hungarian Jewish immigrant Morris Rich opened a small dry goods
store on what is now Peachtree Street in downtown Atlanta.
Over time, his brothers Emanuel and Daniel joined the business; within a
century, it became a retailing dynasty. Join historian Jeff Clemmons as
he traces Rich's 137-year history. For the first time, learn the true
stories behind Penelope Penn, Fashionata, The Great Tree, the Pink Pig,
Rich's famous coconut cake and much more, including how events at the
downtown Atlanta store helped John F. Kennedy become America's
thirty-fifth president. With an eye for accuracy and exacting detail,
Clemmons recounts the complete history of this treasured southern
institution.