Andrew Aberdein

(Author)

Rhetoric: The Art of PersuasionHardcover, 23 February 2016

Rhetoric: The Art of Persuasion
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Part of Series
Wooden Books
Print Length
64 pages
Language
English
Publisher
Bloomsbury USA
Date Published
23 Feb 2016
ISBN-10
1632864436
ISBN-13
9781632864437

Description

When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

Product Details

Authors:
Andrew AberdeinAdina Arvatu
Book Format:
Hardcover
Country of Origin:
US
Date Published:
23 February 2016
Dimensions:
17.02 x 14.48 x 1.27 cm
ISBN-10:
1632864436
ISBN-13:
9781632864437
Language:
English
Location:
New York
Pages:
64
Publisher:
Weight:
181.44 gm

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