Rhetoric and the Familiar examines the writing and oratory of Francis
Bacon and John Donne from the perspective of the faculty psychology they
both inherited. Both writers inherited the resources of the classical
rhetorical tradition through their university education. The book
traces, from within that tradition, the sources of Bacon and Donne's
ideas about the processes of mental image making, reasoning, and
passionate feeling. It analyzes how knowledge about those mental
processes underlies the rhetorical planning of texts by Bacon, such as
New Atlantis, Essayes or Counsels, Novum Organum, and the parliamentary
speeches, and of texts by Donne such as the Verse Letters, Essayes in
Divinity, Holy Sonnets, and the sermons. The book argues that their
rhetorical practices reflect a common appropriation of ideas about
mental process from faculty psychology, and that they deploy it in
divergent ways depending on their rhetorical contexts. It demonstrates
the vital importance, in early modern thinking about rhetoric, of
considering what familiar remembered material will occur to a given
audience, how that differs according to context, and the problems the
familiar entails.