Rework shows you a better, faster, easier way to succeed in
business.
Most business books give you the same old advice: Write a business plan,
study the competition, seek investors, yadda yadda. If you're looking
for a book like that, put this one back on the shelf.
Read it and you'll know why plans are actually harmful, why you don't
need outside investors, and why you're better off ignoring the
competition. The truth is, you need less than you think. You don't need
to be a workaholic. You don't need to staff up. You don't need to waste
time on paperwork or meetings. You don't even need an office. Those are
all just excuses.
What you really need to do is stop talking and start working. This book
shows you the way. You'll learn how to be more productive, how to get
exposure without breaking the bank, and tons more counterintuitive ideas
that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework
is the perfect playbook for anyone who's ever dreamed of doing it on
their own. Hardcore entrepreneurs, small-business owners, people stuck
in day jobs they hate, victims of downsizing, and artists who don't want
to starve anymore will all find valuable guidance in these pages.
