Due to shifts in the contexts of the production and presentation of the
music video, more and more people start to talk about a possible end of
this genre. At the same time disciplines such as visual-, film- and
media-studies, art- and music-history begin to realize that despite the
fact that the music video obviously has come of age, they still lack a
well defined and matching methodical approach for analyzing and
discussing videoclips. For the first time this volume brings together
different disciplines as well as journalists, museum curators and
gallery owners in order to take a discussion of the past and present of
the music video as an opportunity to reflect upon suited methodological
approaches to this genre and to allow a glimpse into its future.