A New York Times, Wall Street Journal, USA Today, Amazon
Bestseller
Reverse Innovation is the new business idea everyone is talking
about. Why? Because it presents the blueprint for scaling growth in
emerging markets, and importing low-cost and high impact innovations to
mature ones.
Innovation is no longer the exclusive domain of the Silicon Valley
elite. Reverse Innovation will open your eyes to the fact that the
dynamics of global innovation are changing--and if you want your firm to
survive, you'd better pay attention. The gap between rich nations and
emerging economies is closing. No longer will innovations travel the
globe in only one direction, from developed to developing nations. They
will also flow in reverse. CEOs of the world's most influential
companies agree and have cited Reverse Innovation as their playbook
for the next generation of global growth.
Authors Vijay Govindarajan and Chris Trimble of the Tuck School of
Business at Dartmouth explain where, when, and why reverse innovation is
on the rise and why the implications are so profound. Learn how to make
innovation in emerging markets happen and how such innovations can
unlock even greater opportunity throughout the world. You'll follow some
of the world's leading companies (including GE, Deere & Company, P&G,
and PepsiCo) through stories that illustrate exactly what works and what
doesn't.
If you're in a Western economy, you need to accept that the future lies
far from home. But the idea is not just for Western audiences. If
innovation is at the heart of your company or your career, no matter
where you practice business, Reverse Innovation is a phenomenon you
need to understand. This book will help you do that.
