R Jones

(Author)

Retail Therapy: Making Strategic Relationships Work (Softcover Reprint of the Original 1st 2003)Paperback - Softcover Reprint of the Original 1st 2003, 1 January 2003

Retail Therapy: Making Strategic Relationships Work (Softcover Reprint of the Original 1st 2003)
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Turbo Shipping
Print Length
200 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
1 Jan 2003
ISBN-10
1349507865
ISBN-13
9781349507863

Description

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.

Product Details

Author:
R Jones
Book Edition:
Softcover Reprint of the Original 1st 2003
Book Format:
Paperback
Country of Origin:
NL
Date Published:
1 January 2003
Dimensions:
23.39 x 15.6 x 1.14 cm
ISBN-10:
1349507865
ISBN-13:
9781349507863
Language:
English
Location:
London
Pages:
200
Weight:
303.91 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.