Designing a successful retail business depends on relationships with
four groups of people: customers, shareholders, employees and suppliers.
This book takes you inside those strategic relationships and shows you
how to redesign your business to get them right. Don't let the humour
fool you, there are ground-breaking ideas here. Highlights include a new
theory of brands which shows how customer loyalty and service can be
transformed. Insights into supply chain structure reveal a path to a new
level of excellence. Job satisfaction is also given a complete overhaul
for the new century. In each case the solution seems paradoxical - by
finding a way to let the human element back into strategy we can
actually increase its objectivity and extend its reach. Combining
hardcore retail experience with state of the art theory and a steady
flow of humour, this is the retail strategy book you've been waiting
for. It's infectiously readable, relentlessly illuminating and
irreverently funny - it's also the key to successful retail.