Concentration tendencies, globalization, increasing cost pressure and
well-informed customers all make up the hard competition faced by
today's businesses. The "right" products, a successful market image, a
strong positioning between suppliers and customers, efficient logistics
and optimum organization structures contribute to a company's survival.
Achieving this goal requires flexible information and communication
systems that are fully adaptable to the specific situation. Modern
retail information systems are not bound by organization borders but
support both business partner cooperation and electronic commerce. This
book presents the architecture of retail information systems, as well as
the functions of SAP Retail, and in so doing links modern retail
management with the implementation strategies based on innovative
software systems.