Responsive Fundraising: The Donor-Centric Framework Helping Today's
Leading Nonprofits Grow Giving provides a three-step solution for
nonprofit fundraisers looking to overcome the growing generosity crisis.
Since the 1950s, nonprofits have relied on impersonal outreach to
inspire generosity from their donors. They leveraged direct mail, mass
marketing and event fundraising to drive donations. In the early 2000s,
with the introduction of social media, smartphones and a hyper-connected
world, everything changed. The new normal for everyone became
transparency, personalization, and a feeling of ever-present engagement.
In addition, donors also had new levels of access to information to the
causes they cared about. They could read curated news about issues they
cared about, research program results and even collect information about
nonprofit employees.
Unfortunately, as expectations evolved, nonprofit fundraisers failed to
keep up. The number of donors-to-nonprofits is falling year after year.
Institutional trust is at an all time low. And burnout from fundraisers
continues to climb. If nonprofits don't make a fundamental shift right
now, they risk their own future, plus the future of their
beneficiaries.
Responsive Fundraising outlines the simple solution for nonprofit
fundraisers everywhere. Using real-world examples from leading
nonprofits, Responsive Fundraising explains how to take the
personalized, donor-centric, connection-building practices most
fundraisers reserve for major donors and scale them to work for all
donors using The Responsive Framework.
The Responsive Framework is an ever-evolving cycle where fundraisers
listen, connect and suggest giving options to each individual
donor based on what they care about most.
Throughout Responsive Fundraising, readers will learn what the
data tells us about the modern donor and their generosity habits. They
will receive step-by-step responsive fundraising plays they can
implement right away to improve their current fundraising tactics. Plus,
they'll get a look into how responsive nonprofits are shifting their
internal teams to create a more collaborative, successful organization.
The time for change is now. Donors deserve it. Nonprofits want it. And
beneficiaries need it. Responsive Fundraising: The Donor-Centric
Framework Helping Today's Leading Nonprofits Grow Giving will give
your nonprofit the best path forward.