Drawing on the most up-to-date and relevant research, this concise
textbook is an accessible guide to harnessing the appropriate resources
when launching a new start-up business. The focus is on the wide range
of tangible and intangible resources available to entrepreneurs in the
early stages of a new venture. This second edition brings in material on
crowdfunding, digitalization and Covid-19, and dedicates new chapters
to:
- lean start-ups and business models
- idea generation and opportunity development and
- business incubators and accelerators.
The book supports students with learning objectives, a summary,
discussion questions and a practical call to action in each chapter. A
teaching guide and slides are also available for instructors.
Resourcing the Start-up Business will be a valuable textbook for
students of entrepreneurship and new venture creation globally.