As the sport management industry continues to grow and evolve, so do the
methods for gathering and applying research findings to drive successful
sport organizations. Research Methods and Design in Sport Management,
Second Edition With Web Resource, imparts modern explanations of
research design, implementation, analysis, and assessment that are
specific to the discipline of sport management.
An invaluable resource for both students and practitioners, the text
first helps readers understand the research process and then delves into
specific research methods. Special attention is devoted to the process
of reading and understanding research in the field, preparing readers to
apply the concepts long after reading the text and learning the
foundational skills:
- How to conduct a thorough literature review
- Theoretical and conceptual frameworks to guide the research process
- How to develop appropriate research questions and hypotheses
- Techniques for conducting qualitative, quantitative, and mixed-methods
research
- Methods for analyzing data and reporting results
The second edition introduces a new section on emerging methods and
trends in the field, including social network analysis (SNA) and sport
analytics. Readers will be exposed to methods of SNA data collection and
interpretation, as well as how to collect and analyze data and
communicate the results of sport analytics research. A chapter dedicated
to legal research in sport management provides a nonintimidating
discussion of the unique elements evident in sport law research, such as
legal precedence, case briefing, and special writing elements.
To ensure readers can effectively apply the research concepts presented,
practical examples of past research by leading sport management scholars
are incorporated throughout the text. At the conclusion of each chapter,
a Research Methods and Design in Action feature presents excerpts from
the Journal of Sport Management to serve as case study examples with
noteworthy descriptions of the employed research methods. Each journal
article is then featured in its entirety in the new companion web
resource, along with discussion questions that may serve as additional
learning activities to guide students through challenging concepts.
Research Methods and Design in Sport Management, Second Edition,
presents the tools to engage in the broad spectrum of research
opportunities in sport management. With the help of this book, readers
will ensure that they properly collect, analyze, and share research to
inform strategic business decisions.
