James E Sallis

(Author)

Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (2021)Paperback - 2021, 1 November 2022

Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (2021)
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Part of Series
Classroom Companion: Business
Print Length
258 pages
Language
English
Publisher
Springer
Date Published
1 Nov 2022
ISBN-10
3030844234
ISBN-13
9783030844233

Description

Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.

Product Details

Authors:
James E SallisGeir GripsrudUlf Henning OlssonRagnhild Silkoset
Book Edition:
2021
Book Format:
Paperback
Country of Origin:
NL
Date Published:
1 November 2022
Dimensions:
23.39 x 15.6 x 1.45 cm
ISBN-10:
3030844234
ISBN-13:
9783030844233
Language:
English
Location:
Cham
Pages:
258
Publisher:
Weight:
385.55 gm

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