Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and
Philosophy of Science.- Chapter 2: The Research Process and Problem
Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.-
Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative
Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part
3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.-
Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter
11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.-
Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.