Social media has become an integral part of society as social networking
has become a main form of communication and human interaction. To stay
relevant, businesses have adopted social media tactics to interact with
consumers, conduct business, and remain competitive. Social technologies
have reached a vital point in the business world, being essential in
strategic decision-making processes, building relationships with
consumers, marketing and branding efforts, and other important areas.
While social media continues to gain importance in modern society, it is
essential to determine how it functions in contemporary business. The
Research Anthology on Strategies for Using Social Media as a Service and
Tool in Business provides updated information on how businesses are
strategically using social media and explores the role of social media
in keeping businesses competitive in the global economy. The chapters
will discuss how social tools work, what services businesses are
utilizing, both the benefits and challenges to how social media is
changing the modern business atmosphere, and more. This book is
essential for researchers, instructors, social media managers, business
managers, students, executives, practitioners, industry professionals,
social media analysts, and all audiences interested in how social media
is being used in modern businesses as both a service and integral tool.
