Reputation management techniques that work amidst the unceasing flow
of information
Reputation Strategy and Analytics in a Hyper-Connected World is a
complete guide to corporate communications and reputation management.
Covering a range of scenarios from ideal to catastrophic, this book
provides a clear blueprint for preparation, execution, and beyond. The
discussion focuses on data-driven, evidence-based strategies for the
modern digital economy, providing actionable frameworks, practical
roadmaps, and step-by-step blueprints for deploying advance analytics,
predictive modeling, and big data techniques to successfully manage
communications and reputation. You'll learn how the right tools and
people get the job done quickly, effectively, and cost-effectively, and
how to identify and acquire the ones you need. Coverage includes the
latest technology and cutting-edge applications, bringing you up to
speed on what excellence in communications can realistically be.
We live in an age of interconnectedness and transparency, and
information travels at the speed of light to reach nearly every corner
of the globe. This book shows you the key strategies and operational
tactics required to respond successfully to financially damaging
assaults on your company's reputation.
- Execute world-class corporate communications
- Prepare for best- and worst-possible case scenarios
- Manage organizational reputation in the digital economy
- Pick the right team and the right tools to get the job done
Stories, rumors, lies -- there is no safe haven. Big data, cloud, and
mobile technologies are fueling a perfect storm of immense proportions,
overwhelming the capabilities of organizations and individuals
attempting to manage their brands and reputations when hit with damaging
information or harmful stories. Reputation Strategy and Analytics in a
Hyper-Connected World shows you navigate the never-ending information
stream to keep your company out of the undertow.
