Ayse Kucuk Yilmaz

(Author)

Reputation Risk Management and Corporate SustainabilityPaperback, 22 January 2010

Reputation Risk Management and Corporate Sustainability
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Print Length
624 pages
Language
English
Publisher
LAP Lambert Academic Publishing
Date Published
22 Jan 2010
ISBN-10
3838336283
ISBN-13
9783838336282

Description

The sustainability is a fundamental path that companies must follow to protect their reputation by a utilizing a holistic enterprise risk management approach. This book focuses how reputation risk management can be used to help manage the new emerging transformed reputational & sustainability risks currently facing corporations. Practical examples from the airline, airport and automotive business segments are presented in this book: Volkswagen AG, Lufthansa AG, Fraport AG and TAV Airport Holding. This book is addressed primarily to professionals, managers, academicians and researchers, but anyone with interest in contemporary issues in business and management.

Product Details

Author:
Ayse Kucuk Yilmaz
Book Format:
Paperback
Country of Origin:
US
Date Published:
22 January 2010
Dimensions:
22.86 x 15.24 x 3.51 cm
ISBN-10:
3838336283
ISBN-13:
9783838336282
Language:
English
Location:
Saarbrucken
Pages:
624
Weight:
902.65 gm

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