The sustainability is a fundamental path that companies must follow to
protect their reputation by a utilizing a holistic enterprise risk
management approach. This book focuses how reputation risk management
can be used to help manage the new emerging transformed reputational &
sustainability risks currently facing corporations. Practical examples
from the airline, airport and automotive business segments are presented
in this book: Volkswagen AG, Lufthansa AG, Fraport AG and TAV Airport
Holding. This book is addressed primarily to professionals, managers,
academicians and researchers, but anyone with interest in contemporary
issues in business and management.