Reputation In Artificial Societies discusses the role of reputation
in the achievement of social order. The book proposes that reputation is
an agent property that results from transmission of beliefs about how
the agents are evaluated with regard to a socially desirable conduct.
This desirable conduct represents one or another of the solutions to the
problem of social order and may consist of cooperation or altruism,
reciprocity, or norm obedience.
Reputation In Artificial Societies distinguishes between image
(direct evaluation of others) and reputation (propagating metabelief,
indirectly acquired) and investigates their effects with regard to both
natural and electronic societies. The interplay between image and
reputation, the processes leading to them and the set of decisions that
agents make on their basis are demonstrated with supporting data from
agentbased simulations.