Create and capture value, no matter what path you've chosen.
How to Create Joint Value
Alliances, partnerships, acquisitions, mergers, and joint ventures are
no longer the exception in most businesses--they are part of the core
strategy. As managers look to external partners for resources and
capabilities, they need a practical roadmap to ensure that these
relationships will create value for their firm. They must answer
questions like these: Which business combinations do we need? How should
we govern them? Will their results justify our investments?
Benjamin Gomes-Casseres explains how companies create value by
"remixing" resources with other companies. Based on decades of
consulting and academic research, Remix Strategy shows how three laws
shape the success of any business combination:
- First Law: The combination must have the potential to create more
value than the parties could create on their own. Which elements from
each business need to be combined to create joint value?
- Second Law: The combination must be designed and managed to realize
the joint value. Which partners best fit our strategic goals? How
should we manage the integration?
- Third Law: The value earned by the parties must motivate them to
contribute to the collaboration. How will we share the joint value
created? Will the returns shift over time?
Supported by examples from a wide range of industries and companies, and
filled with practical tools for applying the three laws, this book helps
managers design and lead a coherent strategy for creating joint value
with outside partners.
