Physical retail isn't dead--but boring retail is! Remarkable Retail
equips the savvy retailer with eight essential strategies to thrive in
an increasingly volatile and uncertain future.
Digital technology has profoundly altered the competitive landscape for
retailers. In Remarkable Retail, industry thought leader Steve Dennis
argues that in a world of nearly infinite choice, where the lines
between digital and physical are increasingly blurred, even being very
good is no longer good enough. To win and keep customers today,
retailers must be nothing short of remarkable.
In most retail categories, digital channels are often central to the
consumer's journey, but that doesn't mean people aren't also shopping in
stores; they're just using them differently, often browsing in one
channel and buying in the other. The notion of a physical store channel
and an ecommerce channel is increasingly a distinction without a
difference; the customer is the channel. The future belongs to those
who embrace the blur of digital and physical that represents modern
retail today and work to deliver an experience that is more harmonized
and more memorable, regardless of how consumers decide to shop.
Packed with illuminating case studies from some of modern retail's
biggest success stories--and leveraging Dennis's more than thirty years
as a senior executive and strategic consultant to dozens of
brands--Remarkable Retail lays out the case for going beyond a
slightly better version of mediocre and forging a path to being truly
remarkable. To help retailers on this transformation journey, Dennis
presents eight essential strategies for visionary leaders who are
prepared to reimagine their way of doing business. A remarkable retailer
is digitally enabled, human-centered, harmonized, mobile, personal,
connected, memorable, and radical.
In an age where consumers have short attention spans, myriad options,
and a digitally integrated relationship with every brand, Remarkable
Retail is your indispensable guide to creating a powerful retail
experience that keeps your customers coming back for more.
